To better understand our target users we interviewed iPod fanatics at various locations throughout New York City, including Washington Square Park, Central Park and Union Square Park. The following is a list of questions we asked, with a synopsis of the answers we received.

QUESTIONS AND ANSWERS

VIDEO OF INTERVIEWS
Here you can view some of the highlights of our interviews with iPod fanatics. These were taped in parks throughout Manhatten with iPod owners who had no previous knowledge of Awaire.
View Video»

Q

What functions do you use most on your iPod?

A

Almost all users mentioned the random or shuffle function.

A few people mentioned that they used the volume control often and would like it to be a hard button.

Q

Does the size feel comfortable?

A

Many users place their iPods in their pockets or in bags, so having a small device was extremely important, many chose the mini iPod over the regular simply because the size felt better.

Q

How do you most often select and categorize music?

A

Some users do not select music, they only load music they are currently listening to and place the songs on shuffle.

Most often users selected by artist and a few by mood, rarely did they select by genre.

Q

Have your music habits changed since your purchase?

A

People have a higher appetite for music and have learned to expect new music more often.

Q

If you could access the libraries of your friends' iPods, would you?

A

Many people were excited by this idea and mentioned that they often trade music with their friends and a more direct way to access music appealed to them.

Q

Do you listen to online radio?

A

Many people said that they wished their iPod had iTunes capabilities and wondered why this was not already a part of the iPod.

Others mentioned that since they began downloading music they never listen to traditional radio.

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